About Us
Overview
At Vitamins Kids, we believe in the power of creating a brighter future—one thoughtfully designed garment at a time. For over a decade, we’ve brought joy to children and families across India by combining vibrant designs, unmatched quality, and a commitment to innovation.
As part of the SDPL Group, with its incredible 60-year legacy, we are proud to lead the way as India’s first Kids' Smart Apparel Factory 4.0. Guided by a vision to inspire and uplift, we bring together sustainability, community impact, and cutting-edge technology to redefine kids’ fashion.
Our mission goes beyond making clothes—it’s about
making a difference.
OUR VALUES:
Conscious, Tech-Savvy, and people-Focused
At SDPL, our core values revolve around innovation, sustainability, and a people-first approach. From employing cutting-edge technologies to fostering a system-driven mindset, we are committed to creating a brighter future for generations to come.
We believe in energizing the world through collaboration and excellence. As we grow, we remain true to our roots: ethical practices, unmatched quality, and empowering individuals to reach their full potential.
Our Leadership
The incredible journey of SDPL Group began in 1963, guided by the vision of Mr. Rupshi Bahrmal Nishar (Founder), fondly known as the "father" of our venture. Over seven decades, his unwavering commitment to ethics, quality, and innovation laid the foundation for our success.
Today, under the leadership of Mr. Mansukh Nishar (Managing Director) and Mr. Ojas Nishar (Director), we continue to raise the bar, blending tradition with innovation to make a global impact. Together, they carry forward a legacy built on passion, recision, and progress.
Our Champion Team
Our team, the bedrock of our success, embody unshakeable dedication, skill, and a resolute dedication to
excellence. Through thorough skill development training at every stage of management, across both the
corporate and manufacturing sides of the business, our team develops unparalleled expertise in day-to-day
operations. This way they stand further capable as the formidable force propelling our exceptional children's
apparel, collectively steering towards a future light-up with brilliance
Our Journey / History
1963: SDPL Group was founded by four visionaries, united by a dream to
revolutionize fabric sourcing in India.
1980s: Leadership transitioned to Mr. Mansukh Nishar, who introduced
international best practices and elevated branding with the iconic Black Box
with Golden Rim.
1990s: SDPL entered casual clothing, led by Mr. Ojas Nishar, focusing on
creating a distinct identity in the kids’ fashion market.
2004: The “I Am Fashion” campaign redefined children’s aspirations and set a
benchmark in kids’ apparel.
Today: SDPL has evolved into India’s first Kids’ Smart Apparel Factory 4.0,
championing sustainability and innovation. With over 500 stores across India,
we are proud to be a leader in kids’ fashion, inspiring generations to come.
Sustainability
We’re committed to creating a greener future. From using recycled water and eco-friendly dye chemicals to incorporating organic cotton and recycled polyester fabrics, sustainability drives every step of our process.
As India’s first Kids’ Smart Apparel Factory 4.0, we’ve embraced cutting-edge technology to minimize our environmental footprint while delivering exceptional quality. Sustainability isn’t just a part of what we do—it’s who we are.
Empowering HER
At SDPL, we are passionate about empowering women, especially from rural and tribal areas. Through specialized training programs, we provide skills development, employment opportunities, and personality grooming to help them achieve financial independence and personal growth.
Beyond rural initiatives, we also focus on upskilling women within our corporate and management teams, creating confident, empowered leaders who are shaping the future of the industry. Our mission is to foster a workforce of skilled, self-assured
individuals ready to craft their own destinies.
Where You’ll Find Us
Our collections are available across India,at national retail giants like Shoppers Stop and Reliance Centro, as well as many regional favorites
No matter where you shop, you’ll find the vibrant colours, playful styles, and sustainable practices that make Vitamins Kids a leader in Kids fashion.